Steven Waller can create any type and style of website you wish. The following gives you an idea of the basic types of websites currently in use. Approximately 98 percent of all websites could be classified into one of the six basic website types below.
- On-line brochure sites
- Content Management sites
- Lead-generation sites
- E-commerce sites
- Self-service sites
- and Hybrid Websites
On-line Brochure Websites
Most likely, the most popular type of web sites that companies invest in are On-Line Brochure Websites. The objective is to make your company and product-service information available on-line, save on print and postal costs, and decrease support inquiries.
Content Management Websites
The objective of a Content Website is increase readership, level of interest, time spent on the site and of course maximize on-line advertising revenue. You would want to measure visit length, page views, and the number of subscribers. Example1 [http://www.steven-waller.com/cmanagement/]
Lead-generation Websites
The objective of a Lead-Generation Website is increase lead generation. You would measure white paper downloads, time spent on the site, newsletter opt-ins, reject rates on contact pages, and leads-to-close ratio.
E-commerce Websites
The objective of an e-commerce website is sales, or more specifically to increase sales and decrease marketing expenses. You would want to measure sales, sales per visitor, cost per visitor, and conversion rate.
Self-service Websites
The objective of a Self-service website is increase customer satisfaction and decrease support inquiries. You would need to measure decreases in visit length, inbound call-center metrics, and customer satisfaction metrics.
Hybrid Websites
Many websites are a mixture of types. For example, a business web site may promote the business's products, but may also host informative documents, such as white papers or provide news for it's visitors. There are also numerous sub-categories to the ones listed above.
